Microwave Oven Market Is Not What It Was Four Consumer Trends
Speaking Microwave ovens Many people think that the main functions of microwave “heat.” Can reporter recently visited several
Home Appliances Marketplace found that microwaves have been less than before, they not only look beautiful fashion, but with a lot of functionality, design is very human, some high-end products has become the darling of the market.
Fashion look favored Compared with previous years, this year’s microwave oven market, a prominent feature of the “beautiful fashion.” Reporters on the store to see
Galanz The “flat light” have flat
TV The design concept, flowing European style; “Chinese Red” is a colorful design, symbolizing joy and that touch of red, black and white in the microwave world makes it especially bright.
Haier A microwave oven Panel Like a mirror, very modern.
The store to the staff, season the microwave oven more categories, but has a beautiful appearance can attract the first time
Consumption Who’s attention, raising the possibility of buying, “So this year when the factory orders, order category to the ‘beautiful microwave’ tilt.”
Function of innovation is the key
According to store staff, China’s microwave oven market has now entered a new demand and replacement needs a stable period of synchronous growth, innovation has become so feature microwave season this year, a new feature.
Reporter learned that, Galanz, Midea, Haier, and
LG And other big manufacturers have their products into a lot of new features. For example Glanz introduced new “three tastes real fire” technology to shower ball microwave, radio direct three-dimensional circulation waves and light waves are combined together to effectively improve the light wave stove heating efficiency and also avoid the loss of food nutrients . LG uses a unique circular liner will not only improve the furnace structure was more reasonable, the internal space to expand, even to other aspects of microwave heating to improve performance. While the United States shot a steam Ziwei optical technology, and strengthen the microwave steaming functions.
Human design highlights World’s authoritative market research company GfK appliance retail market on the monitoring results show that microwave ovens in product designs and performance to gradually reflect the trend of human development.
Galanz head office told reporters that China’s current consumption of consumer microwave ovens are more mature attitude, microwave ovens in China
Kitchen The status is in the heating tools from simple changes lead to the kitchen cooking them. “In this case, the people of the microwave oven product requirements will become increasingly high, not only in the design, function and innovation, but also embodies the consistent demand of human nature in its extent.” This statement at the press of the terminal visit also confirmed. Flat wave stove on the market a “no dial flat liner” design, so that the stove’s “appetite” doubled the total elimination of the microwave oven cavity has small inconvenience to consumers; double-drawer design, reduce unnecessary action program, so that microwave oven is more convenient to use.
“High end” products Selling Well
Reporter visited the market, found that compared with previous years, the price of the microwave power less and less consumption decisions, consumers are more concerned about when buying microwave its quality. Microwave oven market, the high-end products Selling Well as a bright spot, with “flat light” “Red China” as the representative of a group of high-end products into the mainstream consumer market season.
Store workers said: “Before, microwave ovens in people’s minds has been the low-cost heating tools, so price is a key factor; but now this concept is gradually changing, microwave industry will also be completed to the product,
Service
Primitive such demand the return of competition will shift function, technology and other basic level, which is destined to become the microwave oven in the high-end consumer market in the mainstream. “
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